Main Background

Main Content

Sellers Roadmap




Pre-Qualification conversation over the phone to discuss the reasons you’re considering selling or must sell, your level of motivation to sell, and what is important to you about selling your property.


Meet with you at your home, tour your home in the eyes of today’s buyer. Discuss current market conditions & trends, inventory levels, and comparable property activity; Active, Pending and Sold properties in your area, and how these factors can affect the sale of your home. This discussion will facilitate you in determining timing, along with a listing price that both nets you the most money, and positions your home to sell in a reasonable time period.


Once we decide both a listing price and to work together; seller signs listing agreement & statutory broker/seller disclosures in order to both start the process and  facilitate a totally transparent buyer/seller  transaction once we negotiate a deal.


Determine if your home needs staging, and or upgrading inside, outside, landscaping, etc. in addition to de-cluttering if needed, in an effort to create the most desirable presentation to market your home at its highest & best value.


Our professional photographer will thoroughly photograph your property during the day, along with additional evening and aerial photography if needed based on the size and orientation of the property, to best accentuate marketability of the property. Professional photography is simply the most compelling way to showcase a sellers property. The better something looks the more people feel it is worth. Great photography creates a higher perceived value of a property which is critical especially in the luxury home market.


Create a property description that truly accentuates your home in the eyes of a buyer and creates emotion. My goal is to get your property on a buyers short-list before they even step foot on your property.


Install professional  Realty Executives signage which generates calls. At any given time I have between 80-100 real estate signs throughout the area which generate lead calls & inquiries 24/7.



Submit your listing  to our local Southern Arizona MLS and Realty Executives International,  websites providing bar-none the highest & Best international exposure for your home, where over 90% of buyers find your home online today. Your property will be available to view in searches online to buyers on 50+ Web portals to include;,,,, Wall Street, Robb, LUX, and the list goes on…


We send out via email a “Newly Listed” interactive full color brochure with one-click-on-the-picture function, that directs that person to your listing on our website which displays your full listing profile with anywhere from 5-55 large photos, full property description to my top 600+ interested buyers.


I personally call  contacts; neighbors, past clients, center of influence, and top real estate agents to share your new property listing, and either see if they may have an interest, or someone they know has an interest. Because of this highly effective pro-active effort I along with my team represent both buyer & seller on several of our transactions, I’ve Sold many homes by planting this seed!


I am a believer in exclusivity meaning a real buyer will call to see a home they are interested in. Moreover the National Association of Realtors states that 1-2% of homes are sold through open houses, and 98% are sold through exclusive previews of your home. However knowing there is a 1-2% chance, we are willing to hold intermittent open houses if you like.


We send out  updates on the market and your home showing activities to keep you informed throughout the listing to sale process. For every showing via lockbox, we are notified electronically which agent showed your home, along with asking the following: Opinion on property listing price, opinion of the property, whether a second showing is planned, whether they plan to submit an offer, and objections they had along with location feedback. These responses are helpful in keeping us informed, and whether our listing price is at market value.


1st Discuss offer with buyer’s agent, 2nd Discuss offer with seller to determine price, terms, and conditions of offer & Counter Offer if needed. Fight hard to protect your equity, and do my very best to secure a solid deal.


Provide escrow officer all transactional documents, and follow-up through to closing.


We schedule all inspections & re-inspections as needed to facilitate a totally transparent transaction, and negotiate on your behalf any and all repairs as needed.


Sally Robling is a professional full service real estate team consisting of principle,  Buyers agents, Marketing team, Transaction coordinator, Escrow officer, Title officer, Home Warranty vendors, Home Inspectors, Termite Inspectors, Professional Stagers, Cleaning companies, Handyman, Contractor’s, Painters and a Professional Photographer.


Congratulate you on a successful close of escrow. Provide copies of all documents executed throughout the Listing, Sale, and escrow process including Escrow closing statement. We are also there for you after the sale & move occur. Please feel free to reach out of you have any questions or concerns.